On June 11th, 2014, Nissan revealed an all-new pickup truck for its international lineup. With rumors abound in the automotive world, most critics expected this to be the next generation Frontier. At the reveal, the company pulled back the veil and touted its Nissan Navara – note that none of the discussion mentioned the U.S. […]
Nissan released – a photograph of a veiled truck – on its Instagram last week. Speculation has swirled since then regarding what may lie under the drape. There will not be much more waiting as today, June 11th, marks the unveiling of this anticipated truck. As a last measure to drum up excitement, […]
Creating an effective “teaser” is an art form. It requires a harmonious balance of mystery and reveal; it is also a tenuous balance, for too much of either abates enticement. A company may present a teaser through a variety of media, adjusting the balance to fit the mode of delivery. Whether it comes in the […]
When an automaker plans a new model’s global debut, it selects the most visible and renowned auto shows for masses of critics to ogle and applaud – and, let’s face it, sometimes make unqualified snarky comments. This style of debut, however, is not always the case. Sometimes, a company likes to surprise a small group […]
Prior to delving into the content of today’s blog post, indulge us just a bit. We have a scenario you’ve probably lived through –not only does it set up the story for today, it also underscores the achievement of Nissan’s LEAF. You’re nestled in bed with fluffed pillows and fresh, cool sheets. The faint hum […]
