Creating an effective “teaser” is an art form. It requires a harmonious balance of mystery and reveal; it is also a tenuous balance, for too much of either abates enticement. A company may present a teaser through a variety of media, adjusting the balance to fit the mode of delivery. Whether it comes in the […]
Tag Archives | Trucks
Nissan Presents the Midsize Frontier Diesel Runner “Project Truck”
It’s beginning to seem that diesel has become fanfare. No, we’re not talking about Vin Diesel – the fuel, diesel. With automotive brands beginning to champion more diesel-consuming models, we thought it was important to highlight Nissan’s Frontier Diesel Runner. As a midsize pickup truck, made in partnership with Cummins, this efficient machine gets 35% […]
Nissan Presents: Project Titan
In a highly competitive market with dozens of automakers vying for consumers’ attention, companies are continually seeking ways to attract new buyers. Nissan, for the third time, turned to the most powerful marketing group: its audience. For those unaware, the Japanese automaker engaged the public to help design the 2012 Project 370Z and the IDx […]