Nissan released – a photograph of a veiled truck – on its Instagram last week. Speculation has swirled since then regarding what may lie under the drape. There will not be much more waiting as today, June 11th, marks the unveiling of this anticipated truck. As a last measure to drum up excitement, […]
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Nissan Teases All-New Pickup Truck Set for Reveal on June 11th
Creating an effective “teaser” is an art form. It requires a harmonious balance of mystery and reveal; it is also a tenuous balance, for too much of either abates enticement. A company may present a teaser through a variety of media, adjusting the balance to fit the mode of delivery. Whether it comes in the […]
370Z NISMO Makes Surprise Global Debut
When an automaker plans a new model’s global debut, it selects the most visible and renowned auto shows for masses of critics to ogle and applaud – and, let’s face it, sometimes make unqualified snarky comments. This style of debut, however, is not always the case. Sometimes, a company likes to surprise a small group […]
The Nissan LEAF’s Secret (Ninja-esque) Race through Town
Prior to delving into the content of today’s blog post, indulge us just a bit. We have a scenario you’ve probably lived through –not only does it set up the story for today, it also underscores the achievement of Nissan’s LEAF. You’re nestled in bed with fluffed pillows and fresh, cool sheets. The faint hum […]
Nissan’s “Ride for Your LIfe” Employs Some Creative Prankvertising
For some perverse reason, there are few things more satisfying than seeing someone genuinely react to a prank. Whether the person’s reaction is stress-induced or evoked by pure adrenaline, there’s something oddly enticing about being a spectator. It comes as no surprise to see that companies have capitalized on this exact concept in their advertising […]